
All publishing projects are reliant on a well-trusted methodology, and although no two projects that Future Plus undertakes for its clients are alike, the fundamental process remains the same. Here's the Future Plus 10-step guide to an effective creative solution:
1 The brief
The client gives the Future Plus team a detailed brief outlining the commercial objectives and publishing needs.
2 Identifying the solution
The Future Plus creative team applies its extensive publishing knowledge and creative expertise to put forward the most pertinent publishing solution. At this stage we will present you with a publishing strategy and creative examples of our editorial vision.
3 You can get the staff
With the green light to undertake the project given, Future Plus will now assign its team of experienced project managers, editors, designers and writers to deliver the solution - we are able to cherry-pick from Future's vast editorial pool of talent.
4 Going live
With the team in place and schedules agreed, the first task for the team is to provide the client with rough drafts for early approval.
5 Keep on schedule
Throughout the life of a project it is the role of our experienced account management team to ensure that delivery is both on schedule and on brief.
6 You approve
All our clients have final approval of project pages and content.
7 Production process
When completed projects are delivered to the printers the dedicated Future Plus production team ensure that the project is printed to the highest standards.
8 We deliver
From delivery in bulk to any number of destinations, inserted throughout Future's newsstand portfolio, or mailed (at a discounted rate) to customers, Future Plus is able to offer a comprehensive delivery service.
9 Made to measure
Future Plus is committed to proving the effectiveness of all the projects we produce through a variety of measurement tools and qualitative and quantitative research.
10 Talking it over
With the project created and delivered Future Plus will meet up with the client to discuss the effectiveness of the creative solution.
"The Future Plus creative team applies its extensive publishing knowledge and creative expertise to put forward the solution that most suits the client's needs."
