RESEARCH
Future Plus strives to create publishing strategies that work powerfully for our clients, and, to this end, the team is committed to proving the effectiveness of all the content it produces. It is integral to Future Plus as a business that its communications solutions offer a measurable return on investment. This is achieved through a variety of measurement tools and qualitative and quantitative research.
Future is also a member of the APA (Association of Publishing Agencies), the professional body that represents the customer publishing industry, and who are at the forefront of a research project called The Advantage Study (see below). As such we are always committed to delivering the highest possible standards to our clients.
Calls to action
The chart below indicates that 8 in 10 readers of retail titles actively respond.
Source: APA Advantage Study, Milward Brown August 2005
The Advantage Study...
...is a method of measuring the effectiveness of customer magazines, and its primary research objectives are to provide an industry study for benchmarking, and to build return on investment (ROI) evidence for the marketing community.
Our expertise
"Future Plus is committed to proving the effectiveness of all the content it produces, and it is an integral part of the business to offer a measurable return on investment."
Click here
