Since 2009, we'e worked with Tesco to establish and communicate Tesco Tech Support as a credible retailer of consumer technology, to increase product sales to new and existing customers as well as reduce product returns by increasing customer knowledge. To deliver this objective, we created and launched an in-store magazine and re-launched the supporting website in August 2010. The website and magazine work together seamlessly to offer a complete solution for Tesco, benefiting its technology customers with rich content and friendly advice.
