ASDA

ASDA is one of the UK’s ‘big four’ supermarkets with over 350 stores nationwide. FuturePlus have worked with ASDA to produce two in-store magazines to support ASDA Tech and ASDA Phones, drawing upon our technological expertise to illustrate products and services. Both magazines include advice to help consumers make sense of the jargon and find the perfect phone, TV, computer or camera, ensuring that ASDA is seen as a one-stop shop for all household needs.

ASDA Tech magazine
ASDA Tech is a 28-page guide showcasing a range of ASDA’s technology products through product and lifestyle imagery. The guide includes reviews, jargon busters, helpful tips and Q&As to create an easy to understand and retainable publication. One million copies are printed and distributed quarterly throughout ASDA stores nationwide, with the aim of raising awareness of the range and increasing ASDA's share of the market.
ASDA Phones magazine
ASDA Phones has grown to a 32-page publication following the success of the first issue, and is distributed to over 350 stores. FuturePlus works with ASDA, and the mobile phone networks, to produce a magazine that effectively removes the complexity and confusion that can surround choosing a phone, helping customers find their perfect handset and tariff.

ASDA

ASDA Tech magazine

ASDA Phones magazine