Objectives

A key consideration for PC World was to showcase the potential and scope of its product range with a strong, consistent voice that drives footfall to store and increases share of wallet.

Solution

Future Plus created a magazine that provided PC World with an ideal platform to communicate with its customers. Each issue offers its readers three key benefits: Inspiration (What You Can Do), Practical Knowledge (How You Can Do It), and Buying Advice (What You Need To Do It With).

Effectiveness

To follow