Objectives

Nvidia needed a vehicle to promote the message of its The Way It's Meant To Be Played programme to a targeted audience of hardcore gamers.

Solution

In accordance with Nvidia's brand guidelines and the purpose of The Way It's Meant To Be Played programme, a bespoke magazine was created. In order to reach the desired audience, this quarterly magazine was then inserted into Future's extensive gaming portfolio.

Effectiveness

The magazine has grown into an important marketing tool for Nvidia, and Future Plus currently creates seven different versions of the magazine for global territories (UK, US, France, Germany, Italy, Spain and Russia).